![Paul Jarrett (born July 15, 1981) is an American entrepreneur. He is the co-founder and chief executive officer (CEO) of Bulu Box[1] and he played football at Iowa State University during the 2000 and 2001 seasons under head coach Dan McCarney. Jarrett has been a member of Lincoln Mayor Chris Beutler’s Recycling Committee from 2015 to present. With his fellow committee members, who include elected officials and prominent business owners, Jarrett consults with the city of Lincoln on matters of public policy.](https://static.wixstatic.com/media/6a362f_294e44093a1047bbac1de69c43583aab~mv2.png/v1/fill/w_147,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/paul_jarrett_logo_1.png){kind=logo}
If I had to sum up 2024 in one phrase, it’d be this: high risks, high reward (and lots of fulfillment wins). It was a year of bold moves, fast growth, and milestones that made it one of the biggest years in Bulu’s 12-year history. We bet big on our new business model and strategy, and wow, did it pay off. The best part? We’re now 100% privately owned. That freedom has allowed us to double down on what we do best—solving fulfillment challenges and scaling momentum for our clients.
2024 Momentum Highlights
Record Wins in 2024: With our revamped business model, 2024 became one of our fastest-growing years yet. We’re talking serious momentum—high-stakes moves that proved we could take big risks and make them count. Believe it or not, we saw around 200% growth in our number of clients and a 500% increase in monthly order volume since January.
To think it started with a sketch on a napkin.
This One's Big - Better Shipping Rates: Thanks to our growth, we locked in some stellar shipping rates. That’s a win-win for us and our clients.
Big Talent: We made a significant number of hires this year, including additions to our client team, Beth Ann Viessman, and my new Executive Assistant, Jenna Brende, who helps get these newsletters out 😉; and we expanded our leadership team to six people. Watching the team level up has been one of the most rewarding parts of this journey.
Marcus Quevedo Is Back: After stepping away for a bit, Marcus rejoined Bulu and became a partner. He’s been part of Bulu’s DNA since the early days (I think he started as an intern, but he’s been in so many roles throughout his time at Bulu that it’s hard to remember 😅), and having him back feels like a full-circle moment. As our Chief Operating Officer, Marcus has infused our operations with renewed vigor and direction.
New Tech Features: This year, we enhanced our warehouse management system with new features to streamline fulfillment for our clients. Thanks to our strong partnership with Extensiv—featured in their 3PL Warehouse Directory — we’re delivering smarter, faster solutions. Check out this post to see how we’re helping brands like BiOptimizers grow with ease.
Bigger Name Clients: Let’s just say our client roster got a little more star-studded. From Hulk Hogan to Ryan Trahan and a few confidential names you’d definitely recognize, we’re working with influencers and CPG brands known for their hustle and who are making game-changing moves.
Looking Ahead - Moving up and on with Big Momentum
After four years of nonstop hustle catching up from the pandemic, 2025 is shaping up to be a year where we can finally exhale—just a little. With strong business projections, we’re focused on streamlining fulfillment operations and finding that sweet spot between scaling and sanity.
But what really excites me about 2025? The people. This team is the best we’ve ever had, hands down. We’ve got new faces, seasoned pros, and a lineup of leaders ready to step into bigger roles. Watching their growth has been one of the most rewarding parts of this journey, and I can’t wait to see what we achieve together.
One of my personal goals for the new year is to step onto more stages and share the lessons I’ve learned from building Bulu and working with incredible brands. Whether it’s about scaling fulfillment, navigating entrepreneurship, or building momentum, I’m excited to connect with more audiences and keep the conversation going. If you know of a great speaking opportunity, let’s talk!
So here’s to the risks, rewards, and relentless momentum that brought us here. And here’s to 2025—because I have a feeling we’re just getting started. 💯
Cheers to building bigger, better, and bolder,
Paul Jarrett
Co-Founder & CEO, Bulu