Paul Jarrett on Tony Bock's OMAPOD: Bulu's Renaissance and the Fight to Rebuild

Big conversations. Tough questions. A few laughs.

“There’s no comeback without a breakdown. The real work starts when the spotlight turns off.” – Paul Jarrett

I sat down with Tony Bock on the OMAPOD podcast to talk about Bulu’s renaissance, what really happened behind the scenes, and—believe it or not—how Ultimate Fighting plays into it.

🧠 Get the full story here: 🔹 Part I: Bulu’s Renaissance 🔹 Part II: What Happened 🔹 CODA: Ultimate Fighting & Business Key Takeaways

In this three-part conversation, we pull back the curtain on the real journey of Bulu—how a pivot back to our core, fulfillment services, changed everything. We talk about the business lessons nobody wants to learn, what it’s like regaining full ownership, and why rebuilding is harder (and more rewarding) than launching.

You’ll hear about:

• The challenges of being in-between DTC and B2B logistics—and why we embraced our identity as a restriction-free 3PL.

• How co-owning Bulu 100% with Stephanie allowed us to move faster, smarter, and without outside noise.

• The power of momentum: once we cut through the “fluff,” the business started fighting back.

It’s a gritty, honest look into ecommerce logistics, warehouse life, and leadership when the stakes are high. My Take

There’s no playbook for turning things around—but there is grit.This podcast hit on what it really felt like to start over while keeping the business running.Every leader wants growth.

Not every leader wants to admit when they have to rebuild first. Want Paul Jarrett's full story?

Start with Part I with Paul Jarrett here: https://www.omapod.com/p/paul-jarrett-on-bulus-renaissance

📦 Or check out how we’re helping brands cut the ship over at BuluGroup.com

Huge thanks to Tony for having me on.

Paul Jarrett of Bulu and Tony Bock, host of OMAPOD, pose for a photo after recording this 3-part series.