![Paul Jarrett (born July 15, 1981) is an American entrepreneur. He is the co-founder and chief executive officer (CEO) of Bulu Box[1] and he played football at Iowa State University during the 2000 and 2001 seasons under head coach Dan McCarney. Jarrett has been a member of Lincoln Mayor Chris Beutler’s Recycling Committee from 2015 to present. With his fellow committee members, who include elected officials and prominent business owners, Jarrett consults with the city of Lincoln on matters of public policy.](https://static.wixstatic.com/media/6a362f_294e44093a1047bbac1de69c43583aab~mv2.png/v1/fill/w_147,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/paul_jarrett_logo_1.png){kind=logo}
🚨 The path to retail success is full of landmines—bad logistics, bloated inventory, and unnecessary costs can sink even the best products before they ever hit the shelf.
That’s exactly what I got to break down on the Product Knowledge Podcast by graphos Product with Laurier Mandin—talking about why so many brands struggle with fulfillment and how Bulu is changing the game.
🎧 Watch and listen to learn how to avoid retails biggest pitfalls by tuning into the full episode on Youtube, Spotify, or Apple Music here.
Key Takeaways on Avoiding Retail's Biggest Pitfalls from the Episode:
✅ Retail Can Make or Break You – Everyone wants to land on store shelves, but getting into retail without a logistics plan? That’s how businesses go under. If you can’t fulfill orders the way retailers want, you’re done before you start.
✅ B2B + DTC from One Inventory = The Ultimate Advantage – At Bulu, we do something most fulfillment companies don’t: we ship both B2B and DTC from a single inventory source. This means brands can fulfill any order—big or small—without getting crushed by minimum order quantities.
✅ Buyers Want Solutions, Not Problems – The brands that win in retail are the ones that make a buyer’s life easier. If your logistics aren’t dialed in, buyers will move on to the next brand that can deliver without excuses.
✅ Inventory Management is the #1 Killer of CPG Brands – Holding too much? Holding too little? Either way, you’re in trouble. Success isn’t just about selling—it’s about making sure you can actually deliver.
Paul’s Take on Retail, Fulfillment, and Winning the Long Game:
"Too many brands think getting into retail is the finish line—it’s actually just the start. If you don’t have your fulfillment dialed in, your ‘big break’ can turn into a massive liability. That’s why at Bulu, we built a solution that lets brands fulfill orders of any size, to any destination, with zero restrictions.”
🔥 Want to hear the full conversation? Check it out on Youtube, Spotify, or Apple Music here. And hey—if you’re in CPG, logistics, or trying to crack the retail code, I’m your go-to guy. Let’s talk about how to keep your momentum without getting buried by bad fulfillment.
Also, big shoutout to Laurier Mandin for having me on. He’s got a killer podcast and just dropped a new book, I Need That, which is a must-read for anyone in the product game.
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